You can download a PDF of my CV here

SHANNON C. McGREGOR

Assistant Professor

Department of Communication / The University of Utah

EDUCATION

PhD, School of Journalism, Moody College of Communication, University of Texas at Austin

Dissertation: Social (Media) Construction of Public Opinion by Political Elites

Chairs: Regina Lawrence and Gina Chen

** 2018 Lynda Lee Kaid Outstanding Dissertation Award, National Communication Association

MA in Mass Communication, Journalism, University of Florida

Master’s Thesis: Ownership Effects on Content: A Case Study of The Indianapolis Star

Graduated August 2008

Bachelor of Arts in Communication, Journalism/Public Relations, Flagler College

Graduated May 2005

ACADEMIC POSITIONS

Assistant Professor, Department of Communication, The University of Utah

Fall 2017 - present

Instructor of Record, School of Journalism, University of Texas at Austin

May 2015 - May 2016

Teaching Assistant/Lab Instructor, School of Journalism, University of Texas at Austin

August 2013 - May 2015  

Graduate Assistant, Virtual Reality Journalism Project (grant funded)

August 2015 - May 2016

Research Assistant, University of Texas at Austin, Dr. Regina Lawrence

June 2014 - July 2016

Graduate Assistant, ASNE Reynolds High School Journalism Institute at University of Texas at Austin

July 2015, July 2015

Adjunct Instructor, Department of Communications, Florida Institute of Technology

August 2012 - May 2013

Adjunct Instructor, Department of Communications, Eastern Florida State College

Aug 2009 - June 2013

Course Lecturer, College of Journalism & Communications, University of Florida

Summer 2007

Teaching Assistant, College of Journalism & Communications, University of Florida

January 2007 - May 2008

RESEARCH POSITIONS

PhD Intern, Microsoft Research, Social Media Collective (supervisor: Dr. Nancy Baym)

Summer 2016

Research Associate, Engaging News Project, Annette Strauss Institute for Civic Life, University of Texas at Austin

June 2016 - May 2018

PEER-REVIEWED JOURNAL ARTICLES

Kreiss, D. & McGregor, S. C. (2019). The “Arbiters of What Our Voters See”: Facebook and Google’s struggle with policy, process, and enforcement around political advertising. Political Communication. (Published online ahead of print: https://www.tandfonline.com/doi/full/10.1080/10584609.2019.1619639) PDF

McGregor, S.C. (2019). Social Media as Public Opinion: How Journalists use Social Media to Represent Public Opinion. Journalism. (Published online ahead of print: https://journals.sagepub.com/doi/full/10.1177/1464884919845458) PDF

Tromble, R. & McGregor, S. C. (2019). You Break It, You Buy It: The Naiveté of Social Engineering in Tech – And How to Fix It. Political Communication (invited Forum piece). PDF

Muddiman, A., McGregor, S. C. & Stroud, T. J. (2019). (Re)Claiming our expertise: Parsing large text corpora with manually validated and organic dictionaries. Political Communication. PDF

McGregor, S.C. & Molyneux, L. (2018). Twitter’s influence on news judgment: An experiment among journalists. Journalism. (Published online ahead of print: http://journals.sagepub.com/doi/10.1177/1464884918802975) PDF

Kreiss, D. & McGregor, S.C. (2018). Technology Firms Shape Political Communication: The Work of Microsoft, Facebook, Twitter, and Google With Campaigns During the 2016 US Presidential Cycle Political Communication. PDF

Kreiss, D., Lawrence, R. G. & McGregor, S.C. (equal co-authors).(2017). In their own words: Political practitioner accounts of candidates, audiences, affordances, genres, and timing in strategic social media use. Political Communication. PDF

McGregor, S. C. & Mourao, R. R. (2017). Second Screening Donald Trump: Conditional Indirect Effects on Political Participation. Journal of Broadcasting & Electronic Media61(2), 264-290.  PDF

McGregor, S. C. (2017). Personalization, Social Media and Voting: Effects of candidate self-personalization on vote intention. New Media & Society. (published online ahead of print: http://journals.sagepub.com/doi/abs/10.1177/1461444816686103). PDF

McGregor, S. C., Mourao, R. R. & Molyneux, L. (2017). Twitter as a Tool for and Object of Political and Electoral Activity: Considering Electoral Context and Variance Among Actors. Journal of Information Technology & Politics. (published online ahead of print: http://www.tandfonline.com/doi/full/10.1080/19331681.2017.1308289). PDF

McGregor, S. C., Reis Mourao, R., Neto, I., Straubhaar, J. D. & Anduluci, A. (2017). Second Screening as Convergence in Brazil and the US. Journal of Broadcasting & Electronic Media, 61(1), 163-181. PDF

McGregor, S. C. & Vargo, C. J. (2017). Election-Related Talk and Agenda Setting-Effects on Twitter: A Big Data Analysis of Salience Transfer at Different Levels of User Participation. The Agenda Setting Journal, 1(1), 44-62. PDF

McGregor, S. C. & Reis Mourao, R. (2016). Talking politics on Twitter: gender, elections, and social networks. Social Media + Society, 2(3). PDF

Mourao, R., Saldana, M., McGregor, S. C. & Zeh, A. (2016). Support for protests in Latin America: Classifications and the role of online networking. Social Sciences5(4), 58. PDF

McGregor, S. C., Lawrence, R. G., & Cardona, A. (2016). Personalization, gender, and social media: Gubernatorial candidates’ social media strategies. Information, Communication & Society. (published online ahead of print). PDF

Saldaña, M., Sylvie, G. & McGregor, S. C. (2016). Journalism-Business tension in Swedish newsroom decision-making. Journal of Media Ethics 31(2), 100 - 115. PDF

Saldaña, M., McGregor, S. C.  & Gil de Zuniga, H. (2015) Social Media as a Public Space for Politics: Cross-National Comparison of News Consumption and Participatory Behaviors in the United States and the United Kingdom. International Journal of Communication, 9, 23. PDF

Gil de Zuniga, H., Garcia, V. & McGregor, S. C. (2015). What is second screening? Exploring motivations of second screen use and its effect on online political participation. Journal of Communication 65(5), 793-815. PDF

BOOKS

Stroud, T. J. & McGregor, S. C. (Eds.) (2018). Digital Discussions: How Big Data Informs Political Communication. Routledge.

BOOK CHAPTERS

McGregor, S. C. & Lawrence, R. G. (forthcoming). “Delete Your Account”? Hillary Rodham Clinton Across Social Media Platforms in the 2016 U.S. Presidential Election. Political Leadership and Social Media. Eds. R. Davis & D. Taras. Routledge.

Lawrence, R. G., McGregor, S. C., Cardona, A. & Reis Mourao, R. (2016). Self-Presentation and Gender: 2014 Gubernatorial Candidates on Social Media. Media, Message, and Mobilization: Communication and 2014 Mid-Term Elections. Eds. J. A. Hendricks & D. Schill.

McAleenan , S. (2007). C-SPAN Network. In Kaid, L. L., & Holtz-Bacha, C. (Eds.) Encyclopedia of political communication. SAGE publications.

McAleenan, S. (2007). Cable television & politics. In Kaid, L. L., & Holtz-Bacha, C. (Eds.) Encyclopedia of political communication. SAGE publications.

GRANTS

Kreiss, D., McGregor, S. C. & Saffer, A. J. (2018). The New Platforms for Democratic Processes. [Co- Investigator]. $242,768, National Science Foundation, 15-506 Directorate for Social, Behavioral & Economic Sciences, Division of Social and Economic Sciences. (not funded).

Marwick, A., Freelon, D., McGregor, S.C., Kreiss, D. & Squire, M. (2018). An Ecological Approach to Disinformation Spread on Social Media. [Co-investigator]. $50,000, Social Science One. (funded).

REFEREED CONFERENCE PAPERS

McGregor, S. C., Kreiss, D. & Lawrence, R. G. (2019). Political Identity-Ownership: Symbolic Contests to Represent Members of the Public. (accepted for presentation at the International Journal of Press & Politics conference, Loughborough, UK). 

Molyneux, L. & McGregor, S. C. (2019). The legitimating power of platforms: How journalists treat tweets as news content. (accepted for presentation at the Future of Journalism conference, Cardiff, UK). 

McGregor, S. C. & Lawrence, R. G. (2019). Twitter & Shifting Press-State Relations: How Journalists Use Presidential Tweets. (accepted for presentation to the Political Communication Division, APSA annual conference, Washington, D.C.)

McGregor, S. C., Barrett, B. & Kreiss, D. (2019). Barely Legal: Digital Politics and Foreign Propaganda. (accepted for presentation to the Political Communication pre-conference, APSA annual conference, Washington, D.C.)

Kreiss, D., Lawrence, R. G. & McGregor, S. C. (2019). Communicating Identity-Ownership: Toward a Theoretical Synthesis. (Presented to the Political Communication Division, ICA annual conference, Washington, D.C.)

Muddiman, A., McGregor, S.C. & Stroud, T. J. (2019). (Re)Claiming our expertise: Parsing large text corpora with manually validated and organic dictionaries. (invited to present at Communication meets Political Science: Cross-Disciplinary Perspectives on Social Media and Politics, as part of SPSA annual conference, Austin). 

McGregor, S.C. (2018). Social Public Opinion in the News. (Presented to the Political Communication division, APSA annual conference, Boston).

Kreiss, D. & McGregor, S.C. (2018). “They're Just Muddling Through”: Technology Firms’ Uneasy Relationship to Political Content and Advertising. (Presented to the Political Communication pre-conference, APSA annual conference, Boston).

McGregor, S.C. & Lawrence, R. G. (2018). “Executive Time”: The Meaning and Reach of Presidential Tweets in the Press. (Presented to the Political Communication division, APSA annual conference, Boston).

McGregor, S.C. (2018). Social Public Opinion in Campaign News. (Presented to the Mass Communication and Society division, AEJMC annual conference, Washington, D.C.).

Kreiss, D. & McGregor, S.C. (2018). Interpreting the User: Technology Firms’ Limited Imaginations of Their Democratic Responsibilities. (Presented to the Political Communication division, ICA annual conference, Prague).

McGregor, S.C. (2018). Social (Media) Construction of Public Opinion by Journalists. (Presented to Pre-conference, ICA annual meeting, Prague). 

McGregor, S.C. (2017). Social (Media) Construction of Public Opinion by Elites. (Presented to the Political Communication Pre-conference, APSA annual meeting, San Francisco, CA).

McGregor, S.C. & Lawrence, R. G. (2017). Effects of Social Media Personalization on Public Assessment of Candidate Traits. (Presented to the Political Communication Division, APSA annual meeting, San Francisco, CA).

McGregor, S.C. & Lyons, B. (2017). Do Data Scandals Beget Boundaries? (Methodological) Tension Between the Social Sciences and Journalism in the Age of ‘Data’ Reporting. (Presented to the Journalism Studies division, ICA annual conference, San Diego, CA). 

Kreiss, D. & McGregor, S.C. (2017). From Distribution Channels to Active Intermediaries: How Technology Firms Shape Political Communication. (Presented to the Political Communication division, ICA annual conference, San Diego, CA) ** winner of Top Paper award from the division

Saldana, M., Johnson, T. & McGregor, S.C. (2017). Mind the gap! Attitudes and belief gaps toward climate change and Syrian refugees. (Presented to the Political Communication division, ICA annual conference, San Diego, CA).

Lawrence, R. G., Kreiss, D. & McGregor, S.C. (2017). InstaStyle: Campaign Communication in a Selfie Era. (Presented to the Political Communication division, ICA annual conference, San Diego, CA).

McGregor, S.C. (2016). Media Issue Ownership: Reconciling Partisan News and Issue Ownership. (Presented at the Political Communication pre-conference, 2016 APSA annual conference, Philadelphia, PA).

McGregor, S.C. & Baym, N. (2016). Relational Labor in Candidates’ Social Media Presence. (presented at the Political Communication pre-conference, 2016 APSA annual conference, Philadelphia, PA). 

McGregor, S. C., Kreiss, D. & Lawrence, R. G. (2016). “Instastyle”: Campaign Communication In the Selfie Era. (presented at 2016 APSA annual conference, Philadelphia, PA). 

McGregor, S. C. & Mourao, R. R. (2016). Second Screening Donald Trump: Conditional Indirect Effects on Political Participation. (presented to Political Communication Interest Group, 2016 AEJMC annual conference, Minneapolis, MN).

McGregor, S.C. & Molyneux, L. (2016). Twitter’s influence on news judgment: An experiment among journalists. (presented to Newspaper & Online News Division, 2016 AEJMC annual conference, Minneapolis, MN).

McGregor, S. C. & Holton, A. E. (2016). (Mis)informaton and Vaccines: A Network and Content Analysis of Broad and Narrow Conversations on Twitter. (presented at 2016 Media Sociology pre-conference, 2016 American Sociological Association annual meeting, Seattle, WA).

Hasell, A. A. & McGregor, S. C. (2016). Black-Box Algorithms: Scholarly use of proprietary coding software in communication research. (presented at ICA preconference: Communication Research Methods 2016: Practices & Challenges). 

McGregor, S. C. & Lawrence, R. G. (2015). Does Strategic Stereotyping ‘Work’ for Candidates? Testing the Effects of Personalization on Public Assessment of Candidate Traits. (presented at 2015 WAPOR annual conference, Austin, TX).

McGregor, S. C. & Holton, A. E. (2016, April). Vaccine networks: Examining acute and perpetual networks and discourse on Twitter. Presented at the 7th Annual McCombs Healthcare Symposium. The University of Texas at Austin, Austin, TX.

McGregor, S.C. (2015, September). Personalization, Social Media and Voting: Effects of candidate self-personalization on political support and voting intention. Presented at Political Communication pre-conference, 2015 APSA annual conference, San Francisco, CA.

McGregor, S. C., Reis Mourao, R. & Molyneux, L. (2015, September). Using Volume and Tone on Twitter for Electoral Prediction: Not so Simple. Presented at 2015 APSA annual conference, San Francisco, CA.

McGregor, S. C., Lawrence, R. G. & Cardona, A. (2015, September). Personalization, Social Media, and Gubernatorial Candidates’ Strategies. Presented at 2015 APSA annual conference, San Francisco, CA.

McGregor, S. C. & Reis Mourao, R. (2015, August). Gender, politics, and the networked public sphere: Tracking the 2014 elections on Twitter. Presented at 2015 AEJMC annual conference, San Francisco, CA.*2nd place, top student paper 

Reis Mourao, R., McGregor, S.C. & Saldaña, M. (2015, August). Online networking and protest behaviors in Latin America. Presented at 2015 AEJMC annual conference, San Francisco, CA.*3rd place, Latin American research award 

McGregor, S. C., Lawrence, R. G., & Cardona, A. (2015, May). Personalization, gender, and social media: Gubernatorial candidates’ social media strategies. Presented at 2015 ICA annual conference, San Juan, PR.

McGregor, S. C., Reis Mourao, R., Neto, I., Straubhaar, J. D. & Anduluci, A. (2015, May). All the Kids Are Doing It: Second Screening in the U.S. and Brazil. Presented at 2015 ICA annual conference, San Juan, PR.

Reis Mourao, R., McGregor, S.C. & Saldaña, M. (2015, May). Online networking and protest behaviors in Latin America. Presented at 2015 Political Communication ICA pre-conference, San Juan, PR.

Sinta, V. & McGregor, S. C. (2014, November). The social media oracle: Professional and contextual variables in journalists’ tweeting of poll results. Presented at the Midwest Association for Public Opinion Research, annual conference. Chicago, IL.

Reis Mourao, R., Saldaña, M. & McGregor, S. C. (2014, November). Online networking and protest attitudes in the Americas. Presented at the Midwest Association for Public Opinion Research, annual conference. Chicago, IL. *MAPOR Fellows Top Student Paper Award

McGregor, S. C., Reis Mourao, R. & Straubhaar, J. D. (2014, October). All the Kids Are Doing It: Second Screening in the U.S. and Brazil. Presented at the Global Fusion conference. Austin, TX.

McGregor, S. C., Sylvie, G., Saldaña, M. & Funk, M. (2014, October). Considering ethics and business: Understanding high-level moral reasoning in Swedish newsrooms. Presented at the International Media Management Academic Association, annual conference. Pamplona, Spain.

Lawrence, R. G., McGregor, S. C., Cardona, A. (2014, August). Personalization, gender, and social media: Gubernatorial candidates’ social media strategies. Paper presented to the Political Communication Division of the American Political Science Association, annual conference. Washington, D.C. 

McGregor, S. C. (2014, August). Press and Public on Twitter: Shared Space, Disparate Discussion. Paper presented to the Political Communication Interest Group of the Association for Education in Journalism and Mass Communication, annual conference. Montreal, Canada.  

Gil de Zuniga, H., Garcia, V. & McGregor, S. C. (2014, August). Social TV and Democracy: How Second Screening During News Relates to Political Participation. Paper presented to the Electronic News Division of Association for Education in Journalism and Mass Communication, annual conference. Montreal, Canada.

Saldaña, M., Sylvie, G. & McGregor, S. C. (2014, May) Journalism-Business tension in Swedish newsroom decision-making. Paper presented at the International Communication Association Annual Conference. Seattle, WA.

Lawrence, R. G., McGregor, S. C., Cardona, A. (2014, April). Images of (feminine) leadership: An analysis of 2014 gubernatorial candidate websites. Paper presented at Women, Media, and Politics: A Comparative Perspective. Phoenix, AZ.

 McGregor, S. C. (2014, March). Tracking #standwithWendy from Public to Press: the Hashtag that Launched a Campaign. Association for Education in Journalism and Mass Communication, Mid-Winter Conference. Norman, OK. *Top Paper Award

McGregor, S. C. (2014, March). Twitter’s Ties to Tomorrow’s News: Comparing Election Coverage Across Platforms. Association for Education in Journalism and Mass Communication, Mid-Winter Conference. Norman, OK.

CONFERENCE PANELS

McGregor, S. C. (chair/presenter) On the Eve of Hilary: Women in the 2014 Elections. Research panel at the Association for Journalism and Mass Communication 2015 Annual Conference. Joint-sponsored by the Commission on the Status of Women and the Political Communication Interest Group. San Francisco, CA.

Boyles, J., McGregor, S. C., Himelboim, I., Vargo, C. J. (2015, August) Big Data, friend or foe? De-stigmatizing the use of big data to advance communication research. In Holton, A. (chair). PR&R panel for Communication Technology Division, Association for Journalism and Mass Communication 2015 Annual Conference. San Francisco, CA.

Finch, D., McGregor, S. C., Reis Mourao, R., Weber, M., Hanna, A. (2014, August). Teaching Big Data in the Classroom: What Faculty and Students Should Know. In H. LaMarre (chair). Teaching panel at the Association for Education in Journalism and Mass Communication 2014 Annual Conference. Montreal, Canada.

INVITED TALKS

2019    Social (Media) Construction of Public Opinion – invited presentation to the Political Communication Working Group, University of Michigan

2018    Media & Politics Symposium – invited presentation given to Thomas S. Foley Institute and the WSU Edward R. Murrow College of Communication, Washington State University

2018    Social Media in the 2016 Election – invited presentation given to Dr. Lindsey Meeks’ Media & Civic Life graduate seminar, University of Oklahoma

2018    Social Media in the 2016 Election – invited presentation given to Dr. Rachel Mourao’s Social Media and News graduate seminar, Michigan State University

2018    Social Media in the 2016 Election – invited presentation given to Dr. Josh Scacco’s Digital Democracies graduate seminar, Purdue University, Brian Lamb School of Communication

2017    Women + Politics + News Media – invited presentation given to Dr. Tom Johnson’s News Media & Politics graduate seminar, University of Texas – Austin, School of Journalism

2016   Presenting at Academic Conferences: Best Practices – invited presentation given to Dr. Tom Johnson’s Advanced Research Methods graduate seminar, University of Texas – Austin, School of Journalism

2016   Women + Politics + News Media – invited presentation given to Dr. Tom Johnson’s News Media & Politics graduate seminar, University of Texas – Austin, School of Journalism

2015   Presenting at Academic Conferences: Best Practices – invited presentation given to Dr. Iris Chyi’s Advanced Research Methods graduate seminar, University of Texas – Austin, School of Journalism

2015   Infographics and Data Journalism – invited presentation given to Dr. Gina Chen & Dr. Maggie Rivas-Rodriguez’s digital portfolio course, University of Texas – Austin, School of Journalism

2015   Computer-Assisted Content Analysis – Skype presentation given to Dr. Josh Scacco’s Content Analysis graduate seminar, Purdue University, Brian Lamb School of Communication

HONORS/AWARDS

2018                Lynda Lee Kaid Outstanding Dissertation Award, NCA, Political Communication Division

2018                International Travel & Research Grant, College of Humanities ($1,500)

2017                Top Paper Award, Political Communication Division, ICA

2016-2017    Graduate School Continuing Fellowship ($28,000 plus tuition & insurance)

2016                Patricia Witherspoon Research Award ($1,500)

2016            School of Journalism research grant ($800)

2016            APSA student travel grant: Political Communication Division

2015           Graduate Studies Summer Fellowship ($6,000 plus tuition)

2015-2016   Nettie Doscher More Fellowship ($2,000)

2015-2016   Graduate School Continuing Fellowship ($10,000)

2015           School of Journalism research grant ($500)

2014-2015    Jones Fellow/Jesse H. Jones Fellowship ($6,500 plus tuition)

2015             Top Student Paper Award, 2nd place, Commission on the Status of Women, AEJMC

2015            Latin American Research Award, 3rd place, International Communication Division, AEJMC

2015            ICA student travel grant: Political Communication Division

2014            Top Student Research Paper Award from MAPOR Fellows

2014            Mary Gardner Award for Graduate Student Research, funded by the Commission on the Status of Women, AEJMC

2013            Top Research Paper Award, 1st place, Commission on the Status of Women, AEJMC

2005           Outstanding Journalism Student Award, Flagler College

SERVICE TO THE FIELD

Conferences organized:

Political Analytics 2018, Political Analytics 2017, Political Analytics 2016 – held at Harvard University (http://politicalanalyticsconference.com/) co-organized with Ryan Enos, Kirk Goldsberry, Shannon C. McGregor, and Stephen Pettigrew

The rise of platforms: Individual, institutional, and governance questions for communication research – ICA 2019 post-conference, co-organized with Erika Franklin-Fowler, Sarah Anne Ganter, Natali Helberger, Dave Karpf, Daniel Kreiss, Shannon C. McGregor, and Rasmus Kleis Nielsen

Badass Ladies of Communication: The Challenges and The Opportunities for Female Scholars’ Success in the Field – ICA 2019 post-conference, co-organized with Valerie Belair-Gagnon, Brooke Duffy , Stephanie Edgerly, Lea Hellmueller, Shannon C. McGregor, Kimberly Meltzer, Kjerstin Thorson, Nikki Usher

Journal Reviewer:

Journal of Communication; American Political Science Review; American Journal of Political Science; International Journal of Press and Politics; Political Communication; New Media & Society; Public Opinion Quarterly; Journal of Broadcasting & Electronic Media; Social Media + Society; Journal of Information Technology & Politics; Communication and the Public, Journal of Elections, Public Opinion & Parties; Research and Politics; Israeli Science Foundation; National Science Foundation