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SHANNON C. McGREGOR

PhD Candidate/Research Associate

School of Journalism, University of Texas at Austin

 

EDUCATION

PhD, School of Journalism, College of Communication, University of Texas at Austin

Dissertation committee: Gina Chen (co-chair), Regina G. Lawrence (co-chair), Talia Stroud, Stephen Reese, Tom Johnson

Expected graduation in August 2017

MA in Mass Communication, Journalism, University of Florida

Master’s Thesis: Ownership Effects on Content: A Case Study of The Indianapolis Star

Graduated August 2008

Bachelor of Arts in Communication, Journalism/Public Relations, Flagler College

Graduated May 2005

ACADEMIC POSITIONS

Assistant Professor, Department of Communication, The University of Utah

Fall 2017

Instructor of Record, School of Journalism, University of Texas at Austin

May 2015 - May 2016

Teaching Assistant/Lab Instructor, School of Journalism, University of Texas at Austin

August 2013 - May 2015  

Graduate Assistant, Virtual Reality Journalism Project (grant funded)

August 2015 - May 2016

Research Assistant, University of Texas at Austin, Dr. Regina Lawrence

June 2014 - July 2016

Graduate Assistant, ASNE Reynolds High School Journalism Institute at University of Texas at Austin

July 2015, July 2015

Adjunct Instructor, Department of Communications, Florida Institute of Technology

August 2012 - May 2013

Adjunct Instructor, Department of Communications, Eastern Florida State College

Aug 2009 - June 2013

Course Lecturer, College of Journalism & Communications, University of Florida

Summer 2007

Teaching Assistant, College of Journalism & Communications, University of Florida

January 2007 - May 2008

RESEARCH POSITIONS

PhD Intern, Microsoft Research, Social Media Collective (supervisor: Dr. Nancy Baym)

Summer 2016

Research Associate, Engaging News Project, Annette Strauss Institute for Civic Life, University of Texas at Austin

June 2016 - present

RESEARCH EXPERIENCE

Student Leader, Twitter Research Group, School of Journalism, University of Texas

August 2014 - May 2017

Student Researcher, Digital Media Research Program, Annette Strauss Institute for Civic Life, University of Texas

August 2013 - May 2017

PEER-REVIEWED JOURNAL ARTICLES

Kreiss, D. & McGregor, S.C. (2017). Active Intermediaries, Not Distribution Channels: How Technology Firms Shape Political Communication. Political Communication.

Kreiss, D., Lawrence, R. G. & McGregor, S.C. (equal co-authors).(2017). In their own words: Political practitioner accounts of candidates, audiences, affordances, genres, and timing in strategic social media use. Political Communication.

McGregor, S. C. & Mourao, R. R. (2017). Second Screening Donald Trump: Conditional Indirect Effects on Political Participation. Journal of Broadcasting & Electronic Media61(2), 264-290.  PDF

McGregor, S. C. (2017). Personalization, Social Media and Voting: Effects of candidate self-personalization on vote intention. New Media & Society. (published online ahead of print: http://journals.sagepub.com/doi/abs/10.1177/1461444816686103). PDF

McGregor, S. C., Mourao, R. R. & Molyneux, L. (2017). Twitter as a Tool for and Object of Political and Electoral Activity: Considering Electoral Context and Variance Among Actors. Journal of Information Technology & Politics. (published online ahead of print: http://www.tandfonline.com/doi/full/10.1080/19331681.2017.1308289). PDF

McGregor, S. C., Reis Mourao, R., Neto, I., Straubhaar, J. D. & Anduluci, A. (2017). Second Screening as Convergence in Brazil and the US. Journal of Broadcasting & Electronic Media, 61(1), 163-181. PDF

McGregor, S. C. & Vargo, C. J. (2017). Election-Related Talk and Agenda Setting-Effects on Twitter: A Big Data Analysis of Salience Transfer at Different Levels of User Participation. The Agenda Setting Journal, 1(1), 44-62. PDF

McGregor, S. C. & Reis Mourao, R. (2016). Talking politics on Twitter: gender, elections, and social networks. Social Media + Society, 2(3). PDF

Mourao, R., Saldana, M., McGregor, S. C. & Zeh, A. (2016). Support for protests in Latin America: Classifications and the role of online networking. Social Sciences5(4), 58. PDF

McGregor, S. C., Lawrence, R. G., & Cardona, A. (2016). Personalization, gender, and social media: Gubernatorial candidates’ social media strategies. Information, Communication & Society. (published online ahead of print). PDF

Saldaña, M., Sylvie, G. & McGregor, S. C. (2016). Journalism-Business tension in Swedish newsroom decision-making. Journal of Media Ethics 31(2), 100 - 115. PDF

Saldaña, M., McGregor, S. C.  & Gil de Zuniga, H. (2015) Social Media as a Public Space for Politics: Cross-National Comparison of News Consumption and Participatory Behaviors in the United States and the United Kingdom. International Journal of Communication, 9, 23. PDF

Gil de Zuniga, H., Garcia, V. & McGregor, S. C. (2015). What is second screening? Exploring motivations of second screen use and its effect on online political participation. Journal of Communication 65(5), 793-815. PDF

BOOK CHAPTERS

Lawrence, R. G., McGregor, S. C., Cardona, A. & Reis Mourao, R. (2016). Self-Presentation and Gender: 2014 Gubernatorial Candidates on Social Media. Media, Message, and Mobilization: Communication and 2014 Mid-Term Elections. Eds. J. A. Hendricks & D. Schill.

McAleenan , S. (2007). C-SPAN Network. In Kaid, L. L., & Holtz-Bacha, C. (Eds.) Encyclopedia of political communication. SAGE publications.

McAleenan, S. (2007). Cable television & politics. In Kaid, L. L., & Holtz-Bacha, C. (Eds.) Encyclopedia of political communication. SAGE publications.

REFEREED CONFERENCE PAPERS

McGregor, S.C. (2016). Media Issue Ownership: Reconciling Partisan News and Issue Ownership. (presented at the Political Communication pre-conference, 2016 APSA annual conference, Philadelphia, PA).

McGregor, S.C. & Baym, N. (2016). Relational Labor in Candidates’ Social Media Presence. (presented at the Political Communication pre-conference, 2016 APSA annual conference, Philadelphia, PA).

McGregor, S. C., Kreiss, D. & Lawrence, R. G. (2016). “Instastyle”: Campaign Communication In the Selfie Era. (presented at 2016 APSA annual conference, Philadelphia, PA).

McGregor, S. C. & Mourao, R. R. (2016). Second Screening Donald Trump: Conditional Indirect Effects on Political Participation. (presented to Political Communication Interest Group, 2016 AEJMC annual conference, Minneapolis, MN).

McGregor, S.C. & Molyneux, L. (2016). Twitter’s influence on news judgment: An experiment among journalists. (presented to Newspaper & Online News Division, 2016 AEJMC annual conference, Minneapolis, MN).

McGregor, S. C. & Holton, A. E. (2016). (Mis)informaton and Vaccines: A Network and Content Analysis of Broad and Narrow Conversations on Twitter. (presented at 2016 Media Sociology pre-conference, 2016 American Sociological Association annual meeting, Seattle, WA).

Hasell, A. A. & McGregor, S. C. (2016). Black-Box Algorithms: Scholarly use of proprietary coding software in communication research. (presented at ICA preconference: Communication Research Methods 2016: Practices & Challenges).

McGregor, S. C. & Lawrence, R. G. (2015). Does Strategic Stereotyping ‘Work’ for Candidates? Testing the Effects of Personalization on Public Assessment of Candidate Traits. (presented at 2015 WAPOR annual conference, Austin, TX).

McGregor, S. C. & Holton, A. E. (2016, April). Vaccine networks: Examining acute and perpetual networks and discourse on Twitter. Presented at the 7th Annual McCombs Healthcare Symposium. The University of Texas at Austin, Austin, TX.

McGregor, S.C. (2015, September). Personalization, Social Media and Voting: Effects of candidate self-personalization on political support and voting intention. Presented at Political Communication pre-conference, 2015 APSA annual conference, San Francisco, CA.

McGregor, S. C., Reis Mourao, R. & Molyneux, L. (2015, September). Using Volume and Tone on Twitter for Electoral Prediction: Not so Simple. Presented at 2015 APSA annual conference, San Francisco, CA.

McGregor, S. C., Lawrence, R. G. & Cardona, A. (2015, September). Personalization, Social Media, and Gubernatorial Candidates’ Strategies. Presented at 2015 APSA annual conference, San Francisco, CA.

McGregor, S. C. & Reis Mourao, R. (2015, August). Gender, politics, and the networked public sphere: Tracking the 2014 elections on Twitter. Presented at 2015 AEJMC annual conference, San Francisco, CA. *2nd place, top student paper

Reis Mourao, R., McGregor, S.C. & Saldaña, M. (2015, August). Online networking and protest behaviors in Latin America. Presented at 2015 AEJMC annual conference, San Francisco, CA. *3rd place, Latin American research award

McGregor, S. C., Lawrence, R. G., & Cardona, A. (2015, May). Personalization, gender, and social media: Gubernatorial candidates’ social media strategies. Presented at 2015 ICA annual conference, San Juan, PR.

McGregor, S. C., Reis Mourao, R., Neto, I., Straubhaar, J. D. & Anduluci, A. (2015, May). All the Kids Are Doing It: Second Screening in the U.S. and Brazil. Presented at 2015 ICA annual conference, San Juan, PR.

Reis Mourao, R., McGregor, S.C. & Saldaña, M. (2015, May). Online networking and protest behaviors in Latin America. Presented at 2015 Political Communication ICA pre-conference, San Juan, PR.

Sinta, V. & McGregor, S. C. (2014, November). The social media oracle: Professional and contextual variables in journalists’ tweeting of poll results. Presented at the Midwest Association for Public Opinion Research, annual conference. Chicago, IL.

Reis Mourao, R., Saldaña, M. & McGregor, S. C. (2014, November). Online networking and protest attitudes in the Americas. Presented at the Midwest Association for Public Opinion Research, annual conference. Chicago, IL.  *MAPOR Fellows Top Student Paper Award

McGregor, S. C., Reis Mourao, R. & Straubhaar, J. D. (2014, October). All the Kids Are Doing It: Second Screening in the U.S. and Brazil. Presented at the Global Fusion conference. Austin, TX.

McGregor, S. C., Sylvie, G., Saldaña, M. & Funk, M. (2014, October). Considering ethics and business: Understanding high-level moral reasoning in Swedish newsrooms. Presented at the International Media Management Academic Association, annual conference. Pamplona, Spain.

Lawrence, R. G., McGregor, S. C., Cardona, A. (2014, August). Personalization, gender, and social media: Gubernatorial candidates’ social media strategies. Paper presented to the Political Communication Division of the American Political Science Association, annual conference. Washington, D.C.

McGregor, S. C. (2014, August). Press and Public on Twitter: Shared Space, Disparate Discussion. Paper presented to the Political Communication Interest Group of the Association for Education in Journalism and Mass Communication, annual conference. Montreal, Canada.

Gil de Zuniga, H., Garcia, V. & McGregor, S. C. (2014, August). Social TV and Democracy: How Second Screening During News Relates to Political Participation. Paper presented to the Electronic News Division of Association for Education in Journalism and Mass Communication, annual conference. Montreal, Canada.

Saldaña, M., Sylvie, G. & McGregor, S. C. (2014, May) Journalism-Business tension in Swedish newsroom decision-making. Paper presented at the International Communication Association Annual Conference. Seattle, WA.

Lawrence, R. G., McGregor, S. C., Cardona, A. (2014, April). Images of (feminine) leadership: An analysis of 2014 gubernatorial candidate websites. Paper presented at Women, Media, and Politics: A Comparative Perspective. Phoenix, AZ.

McGregor, S. C. (2014, March). Tracking #standwithWendy from Public to Press: the Hashtag that Launched a Campaign. Association for Education in Journalism and Mass Communication, Mid-Winter Conference. Norman, OK. *Top Paper Award

McGregor, S. C. (2014, March). Twitter’s Ties to Tomorrow’s News: Comparing Election Coverage Across Platforms. Association for Education in Journalism and Mass Communication, Mid-Winter Conference. Norman, OK.

CONFERENCE PANELS

McGregor, S. C. (chair/presenter) On the Eve of Hilary: Women in the 2014 Elections. Research panel at the Association for Journalism and Mass Communication 2015 Annual Conference. Joint-sponsored by the Commission on the Status of Women and the Political Communication Interest Group. San Francisco, CA.

Boyles, J., McGregor, S. C., Himelboim, I., Vargo, C. J. (2015, August) Big Data, friend or foe? De-stigmatizing the use of big data to advance communication research. In Holton, A. (chair). PR&R panel for Communication Technology Division, Association for Journalism and Mass Communication 2015 Annual Conference. San Francisco, CA.

Finch, D., McGregor, S. C., Reis Mourao, R., Weber, M., Hanna, A. (2014, August). Teaching Big Data in the Classroom: What Faculty and Students Should Know. In H. LaMarre (chair). Teaching panel at the Association for Education in Journalism and Mass Communication 2014 Annual Conference. Montreal, Canada.

IN PROGRESS

McGregor, S. C., Saldana, M. & Johnson, T. Knowledge Gaps, Belief Gaps & the Syrian Refugee Crisis

McGregor, S. C. & Lyons, B. A. Framing LaCour: Social science scandal in online and traditional media

INVITED TALKS

2016   Presenting at Academic Conferences: Best Practices – presentation given to Dr. Tom Johnson’s Advanced Research Methods graduate seminar, University of Texas – Austin, School of Journalism

2016   Women + Politics + News Media – presentation given to Dr. Tom Johnson’s News Media & Politics graduate seminar, University of Texas – Austin, School of Journalism

2015   Presenting at Academic Conferences: Best Practices – presentation given to Dr. Iris Chyi’s Advanced Research Methods graduate seminar, University of Texas – Austin, School of Journalism

2015   Infographics and Data Journalism – presentation given to Dr. Gina Chen & Dr. Maggie Rivas-Rodriguez’s digital portfolio course, University of Texas – Austin, School of Journalism

2015   Computer-Assisted Content Analysis – Skype presentation given to Dr. Josh Scacco’s Content Analysis graduate seminar, Purdue University, Brian Lamb School of Communication

2014   Computer-Assisted Content Analysis – presentation given to Dr. Tom Johnson’s Content Analysis graduate seminar, University of Texas – Austin, School of Journalism

HONORS/AWARDS

2016-2017   Graduate School Continuing Fellowship ($28,000 plus tuition & insurance)

2016           School of Journalism research grant ($800)

2016           APSA student travel grant: Political Communication Division

2015           Graduate Studies Summer Fellowship ($6,000 plus tuition)

2015-2016   Nettie Doscher More Fellowship ($2,000)

2015-2016   Graduate School Continuing Fellowship ($10,000)

2015           School of Journalism research grant ($500)

2014-2015   Jones Fellow/Jesse H. Jones Fellowship ($6,500 plus tuition)

2015            Top Student Paper Award, 2nd place, Commission on the Status of Women, AEJMC

2015            Latin American Research Award, 3rd place, International Communication Division, AEJMC

2015            ICA student travel grant: Political Communication Division

2014            Top Student Research Paper Award from MAPOR Fellows

2014            Mary Gardner Award for Graduate Student Research, funded by the Commission on the Status of Women, AEJMC

2013            Top Research Paper Award, 1st place, Commission on the Status of Women, AEJMC

2005           Outstanding Journalism Student Award, Flagler College

SERVICE TO THE FIELD

Journal Reviewer:

New Media & Society

Journal of Broadcasting & Electronic Media

Social Media + Society

Journal of Information Technology & Politics

Communication and the Public

Midsouth Political Science Review

Service roles and activities:

Top Graduate Student Paper Award committee, Political Communication, APSA (served with Brian Harrison & Alan Steinberg) 2016

Top Paper Award committee, Information, Technology & Politics, APSA (served with Andrew Chadwick & Jason Gainous) 2015

Mid-winter conference chair, Association for Education in Journalism and Mass Communication, Commission on the Status of Women, 2015-2016

Communications Co-Chair, Association for Education in Journalism and Mass Communication, Political Communication Interest Group, August 2014- Current

SKILLS

Programming: Python, R, SPSS, NodeXL, HLM, Gephi

Applied Text-Mining and Text-Analysis with R, Summer Statistics Institute, University of Texas at Austin, 2014

PROFESSIONAL EXPERIENCE

Editor & Blackboard System Administrator, Paxen Learning Corporation, Melbourne, FL

November 2009 - August 2012

Special Categories Editor, All Headline News, Wellington, FL

May 2008 - November 2009

Contributing Editor, University of Florida Foundation, Publications Department

July 2007 - April 2008