In examining the increasingly intimate and affective political landscape, my work aims to bring insights about and new theories of emerging political communication and public opinion in hybrid media and political systems. I use primarily (though not exclusively) quantitative methods like surveys, experiments, and large-scale computational and network analyses to examine politics in socially networked digital spaces. I’ve published thirteen articles in peer-reviewed journals including the Journal of Communication, New Media & Society, Political Communication, the Journal of Broadcasting & Electronic Media, Social Media + Society, and Information, Communication & Society. I’ve presented more than three dozen papers at conferences like ICA, APSA and AEJMC, with five wining Top Paper awards.
My research examines the ways in which social media may affect or accelerate certain mediated aspects of political processes. I’ve investigated the effects of social media broadly and second screening specifically in political participation in U.S., Latin America, and the UK. I’ve also examined the ways politicians present intimized versions of themselves on social media, as well as the effects of this communication style on public opinion and vote intention.
You can download my complete CV here or see my studies listed below.
Kreiss, D. & McGregor, S.C. (2017). Technology Firms Shape Political Communication: The Work of Microsoft, Facebook, Twitter, and Google With Campaigns During the 2016 US Presidential Cycle. Political Communication. PDF
Kreiss, D., Lawrence, R. G. & McGregor, S.C. (equal co-authors).(2017). In their own words: Political practitioner accounts of candidates, audiences, affordances, genres, and timing in strategic social media use. Political Communication.
McGregor, S. C. & Mourao, R. R. (2017). Second Screening Donald Trump: Conditional Indirect Effects on Political Participation. Journal of Broadcasting & Electronic Media, 61(2), 264-290. PDF
McGregor, S. C. (2017). Personalization, Social Media and Voting: Effects of candidate self-personalization on vote intention. New Media & Society. (published online ahead of print: http://journals.sagepub.com/doi/abs/10.1177/1461444816686103). PDF
McGregor, S. C., Mourao, R. R. & Molyneux, L. (2017). Twitter as a Tool for and Object of Political and Electoral Activity: Considering Electoral Context and Variance Among Actors. Journal of Information Technology & Politics. (published online ahead of print: http://www.tandfonline.com/doi/full/10.1080/19331681.2017.1308289). PDF
McGregor, S. C., Reis Mourao, R., Neto, I., Straubhaar, J. D. & Anduluci, A. (2017). Second Screening as Convergence in Brazil and the US. Journal of Broadcasting & Electronic Media, 61(1), 163-181. PDF
McGregor, S. C. & Vargo, C. J. (2017). Election-Related Talk and Agenda Setting-Effects on Twitter: A Big Data Analysis of Salience Transfer at Different Levels of User Participation. The Agenda Setting Journal, 1(1), 44-62. PDF
McGregor, S. C. & Reis Mourao, R. (2016). Talking politics on Twitter: gender, elections, and social networks. Social Media + Society, 2(3). PDF
Mourao, R., Saldana, M., McGregor, S. C. & Zeh, A. (2016). Support for protests in Latin America: Classifications and the role of online networking. Social Sciences, 5(4), 58. PDF
McGregor, S. C., Lawrence, R. G., & Cardona, A. (2016). Personalization, gender, and social media: Gubernatorial candidates’ social media strategies. Information, Communication & Society, 1-20. PDF
Saldaña, M., Sylvie, G. & McGregor, S. C. (2016). Journalism-Business tension in Swedish newsroom decision-making. Journal of Media Ethics 31(20, 100 - 115. PDF
Saldaña, M., McGregor, S. C. & Gil de Zuniga, H. (2015) Social Media as a Public Space for Politics: Cross-National Comparison of News Consumption and Participatory Behaviors in the United States and the United Kingdom. International Journal of Communication, 9, 23. PDF
Gil de Zuniga, H., Garcia, V. & McGregor, S. C. (2015). What is second screening? Exploring motivations of second screen use and its effect on online political participation. Journal of Communication 65(5), 793-815. PDF